Envy Haircare Limited has been purchased by the largest of the business’ existing investors and will now operate as Envy Logistics Limited.
The firm was originally launched in Jesmond, Newcastle in 2010 and sells a range of 21 luxury haircare products to more than 2,000 global customers such as wholesalers, retailers and high end hairdressing salons.
Envy Logistics Limited – which currently has five staff – now has its headquarters in Burntwood, Staffordshire and is also operating out of a section of the 110,000 square ft warehouse at AMCO Park in Redditch.
The takeover will see the firm’s new management inject fresh impetus into the company’s marketing activity with a renewed focus on the wholesale market via UK-based hairdressing salons, while also ramping up social media activity.
CVR’s Craig Povey acted as the administrator for Envy Haircare Limited.
He said: “Envy Haircare Limited had a range of uniquely-formed haircare products at its disposal that have been endorsed by an array of clients, but unfortunately the business wasn’t growing at a fast enough pace to make it sustainable in the long-term.
“The new owners have a clear vision of how they are going to transform the business not just into one that is sustainable, but can continue to develop in the future in the UK and beyond.
“With the right marketing strategy in place that shouts about its products to the right people, I expect Envy Logistics Limited to grow at a faster rate in the near future.”